Building Your Brand As a small business owner how much thought have you put into your brand image?  Many small business owners think a brand

Are You Ready to Hire? In my previous business ownership venture, the thought of hiring an employee made my heart palpitate and my palms sweat.

You and YouTube The use of video content in marketing is skyrocketing and YouTube is taking the lead as the biggest video social media platform with

Do you really need a CRM? CRM – is a commonly used acronym in the business world but many of us may not fully understand

The Art of Writing a Cold Email Email is one of the easiest ways to communicate with others, however, cold emailing can be just as

Elevate Your Elevator Speech One of the first things most business owners do is to create an “elevator speech” – that 30 – 60 second

Keeping up with Social Media Social media is everywhere these days and as a solo professional or small business owner it is imperative that you

The Customer Experience There is no doubt that customers and clients are the heart of a business, no matter what product or service is being

Your Best (Marketing) Friend This is the time of year when many business owners think about reaching out to clients and business associates. Some send

Tips to maintain momentum for small business owners Recently I have had several conversations with small business owners who are tired of working their business

Keychains, pens, sticky notes and more – it’s all about promotions. Don’t you just love all the trinkets, coupons and handy household items you get

Weathering this Storm Wow! The events of the past few weeks have been unsettling to say the least. Our lives have been upended in many

Customer Relations Management – Beyond the Holiday Greeting and Semi-Annual Sale Staying in touch with your customers is more important than ever in today’s competitive

The Business Card Collection Ok,  so you’ve been to some networking events, met some great people, made some initial connections and walked away with a

Tips for Successful Face to Face Networking As a small business owner, you know the value of connecting with people in order to tell them