The Essential Assistant

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Video Marketing – A Must Have for Your Business

Have you noticed that almost all social media posts these days have a video component? That’s because the effectiveness of traditional marketing is dwindling while the popularity and success of video marketing is skyrocketing.

Video marketing means using videos for promoting and telling people about your product or service. It helps increase engagement on your digital and social channels, educates your audience, and allows you to reach them with a new medium.

With faster networks and easy capability, small businesses like yours are increasingly using videos to attract, convert and retain new customers with great success. Why should you use videos as part of your social media plan? Video Posts:

  • Stay visible longer on social feeds
  • Get more exposure and engagement
  • Increase the understanding of your product
  • Provide a more personal way to engage with your audience
  • Are growing in popularity across platforms

Video marketing is now expected by customers and knowing who you’re marketing to is very important. Understanding your target audience helps you understand who you’re talking to and what they’re interested in.

So, what should your video be about? Here are a few ideas

  • Tell a story but don’t be salsey
  • Share “behind the scenes” of your business
  • Demonstrate your products
  • Share customer testimonials
  • Introduce your employees

Remember to use closed captioning and include a call to action.

You don’t need to have expensive equipment to integrate video marketing into your social media content. Most smartphone cameras can produce high quality videos so its easy to get started.

It’s been said that an image is worth a thousand words, if you haven’t started video marketing yet, now is the time.

I can help you take care of your business so that you can focus on what matters most – productivity, profitability and moving your business forward. Contact me to learn more.

All the best,