The Essential Assistant

helping you take care of your business

design-right

Tips to maintain momentum for small business owners

Tips to maintain momentum for small business owners Recently I have had several conversations with small business owners who are tired of working their business from home or elsewhere. They are tired of having to come up with new ways to reach existing clients and attract new clients. They have run out of ideas for […]

Keychains, pens, sticky notes and more – it’s all about promotions.

Keychains, pens, sticky notes and more – it’s all about promotions. Don’t you just love all the trinkets, coupons and handy household items you get for free from businesses that are trying to promote their business? You know the things I’m talking about – yardsticks, magnets, key chains, chip bag clips, your annual supply of […]

Weathering this Storm

Weathering this Storm Wow! The events of the past few weeks have been unsettling to say the least. Our lives have been upended in many different ways and small business owners have been hit the hardest. Many are now working virtually for the first time or making the adjustment to work from home. Some have […]

Customer Relations Management – Beyond the Holiday Greeting and Semi-Annual Sale

Customer Relations Management – Beyond the Holiday Greeting and Semi-Annual Sale Staying in touch with your customers is more important than ever in today’s competitive business environment. Consumers are inundated with brand choices on a daily basis and you want to make sure they think of you when they need your product or service. Many […]

The Business Card Collection

The Business Card Collection Ok,  so you’ve been to some networking events, met some great people, made some initial connections and walked away with a handful of business cards. Now what? Many of us will simply take the cards back to the office and add them to our “Business Card Collection”. For some of us […]

Tips for Successful Face to Face Networking

Tips for Successful Face to Face Networking As a small business owner, you know the value of connecting with people in order to tell them about your business. The internet and social media have made it very easy to reach large numbers of individuals and companies with the touch of a button. While this can […]