The Essential Assistant

helping you take care of your business

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Virtual Assistant or Traditional Employee—Who’s Better for You?

Virtual Assistant or Traditional Employee—Who’s Better for You? Knowing the difference between a Virtual Assistant and a Traditional Employee can be helpful as your business grows and you find yourself needing more help. Employees and virtual assistants can carry out many of the same tasks, including basic administrative tasks, office management, and social media. Read […]

You’ve decided to hire a Virtual Assistant – Now What?

You’ve decided to hire a Virtual Assistant – Now What? Preparing your business to work with a Virtual Assistant is vital to a successful working relationship between the two of you. Companies of all sizes can utilize the services of a VA in various ways.  Here are some suggestions to get you started: Determine which […]

The Importance of Business Plans

The Importance of Business Plans Having a Business Plan is essential for any company. Whether you are just starting out or have owned your business for several years, a business plan can help you achieve your goals and move your business forward in the right direction. There is no right or wrong way to write […]

Time Management for Small Business Owners – Tips to help improve productivity

Time Management for Small Business Owners – Tips to help improve productivity Small business owners often find there are more tasks to accomplish than there are hours in a day. Since you are the most important person in your company, having solid time management skills is crucial to reduce stress, achieve a good work-life balance […]

Virtual Assistants and Non-Profit Organizations

Virtual Assistants and Non-Profit Organizations Whether you are starting a non-profit or are in an executive role, you know the organization does not run by itself. Many non-profits struggle with cash flow issues and Executive Directors may lack the administrative skills necessary to manage the organization. Hiring a Virtual Assistant can be a cost-effective way […]

Websites, Microsites, & Landing Pages

  Websites, Microsites & Landing Pages – which is best for your business? Websites have long been the standard when it comes to having an online presence for your business, however there are other options that may be better suited for you including microsites and landing pages. Regardless of the format, some type of website […]

Are you a blogger?

Are you a Blogger? According to WordPress, over 409 million people view over 20 million blog posts each month. The popularity of blogs continues to grow and now many business owners are using blogs to talk about their brand, share their expertise, promote products and much more. A business blog can produce more traffic to […]

Video Marketing – A Must Have for your Business

Video Marketing – A Must Have for Your Business Have you noticed that almost all social media posts these days have a video component? That’s because the effectiveness of traditional marketing is dwindling while the popularity and success of video marketing is skyrocketing. Video marketing means using videos for promoting and telling people about your […]

Is a Virtual Assistant right for you?

Is a Virtual Assistant right for you? Business owners take on many tasks and responsibilities which at times can be overwhelming.  Maybe you are doing everything yourself – marketing, bookkeeping, customer service, social media posts, emails, website management and much more. That may be working well for now but eventually you will reach a point […]

Nurturing Leads

Nurturing Leads No matter how you generate them, leads are a critical part of any business. As business owners it is important to keep in mind that leads are just possibilities – they are not a guaranteed sell.  Just because someone gave you their information does not mean they are ready to give you their […]